Website Designer AustraliaAlso read: 17-Jan-09
Bold Text and Fonts
Bold Text is indexed for Websites
This bold text is used to help improve SEO Website design and help index the important phrases within your pages for both the reader and indexing bot. It is also better for your reader to pick up what's relevant inside your website design at a glance.
Over doing the <b> functions
Everything should be first completed for your viewer, not the search engines. If you overdo the usage of the Bold Text Functions available, then what is important is lost, and indeed, harder to read.
HTML Files
Using either Bold Text or Strong Text for your copy is relevant to helping your internal coding. Strong text uses a <strong>now I'm strong</strong> tag. This is used by sites reliant on java coding or compliant html. Bold Text uses a <b>here I'm bold</b> tag. This can include a change of font or color. e.g. <b><font color="#0000FF">Blue</font></b>.
CSS Files
To create a bold font in CSS, use this function.
.bold {
font-weight: bold;
}
To change a bold word inside a paragraph to a different color, use this CSS code.
B { color: #008000 }
Both Strong and Bold text functions are indexed by the engines to
help determine relevant sections or titles within a website design
for priority over a page with no bold listings. The ranking given is
fractional, however, in an effort to achieve a top 10 website design
page, you should use appropriately to assist the viewer. Not the
bot.
Using CSS to achieve a strong or bold text font achieves the same
coded file seen by the engines and people. Later, better use of CSS
for your optimization is discussed.
Keep your phrases and sentences less than 400 characters. When a person uses the search engine facility, the random description shown may be a complete sentence or phrase, sectional use of several sentences or paragraphs. By keeping your word block to a readable length by humans, you also increase the 'intro' listings seen on the search page results. This paragraph has 387 characters.
Yes, dont hide your importance, if it's worthwhile, increase the size of the font. Also, at all costs, avoid small 8pt text. Some engines will lower the ranking. In the past, many website designers used tiny text to hide popular keywords within the frames in attempt to fool the indexes. Now, this is penalized if the ratio is too high.
Spelling
Spell your words correctly and avoid deliberately misspelling words to achieve a poorly typed search by your reader. Most engines compensate for misspelled words and deter sites with misspelled targeted keywords.
Instead, try expanding your vocabulary with similar meaning words, using stronger verbs or expressive adjectives to accurately explain your content.
Font Readability
Small Fonts and fonts with expanded kerning is a big reason for people immediately hitting the back button, regardless of the page content quality. Consider using the basic default fonts. It will help your readers. Also, dont make text smaller that 9pt.
Page to Text Ratio Using known Search Strings Site Design Levels Duplicating a Store Using Alt Text
Products > Professional Services
Summary
Bold Text and Listings is part of how your pages are searched, stored and indexed into categories. Dont overdo the bold functions, design for human readership first.
Bold Menus are a great way to get your links to stand out, however, dont overdo the bold. If everything is bold, the page will become harder to select the important phrases or content.
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