Sub Domain and Sub Web Sites
Sub Domain and Sub Web Design Tips, Traps, Benefits.
Sub Domains
A Sub Domain will look something like this >
http://www.brisbane.thebannerking.com
The Sub Domain website can be very useful for large sites that
need to be split into regions or divisions of a company. The URL is
independent of the master domain name and acts independently of the
master. This sub domain is a UNIQUE Website in it's own right.
You can hyperlink between sub domains as you would other pages.
Check out this
Banner Sign Site, Operating independently from the main, it is
dedicated to a business department of that site. The region has it's
own pages, images and details.
Advantages of Sub Domain Websites
- Each sub domain is treated by the spiders, bots and engines
as a unique site.
- The sub domain is searched autonomously from the master.
- The content (although must not be duplicated) can be updated
without affecting the main site.
- Sub Domains are great for storing secondary databases.
- Each Sub Domain can have a unique index.html page as it's
home page.
- Sub Domains can utilise different email options and address
names.
- If you achieve a top ranked page in a Sub Domain, you can
hyperlink to your master domain and receive a 'high page rank
external relationship'.
Disadvantages of Sub Domain Websites
- Without page referral hyperlinks, the pages within will not
receive equal page ranking as master.
- Sub Domain Web Sites must be designed with new levels, new
pages and new non duplication content.
- Sub Domain Websites are difficult to use a master database
spread across the master and sub domain.
- Any cookie or Session ID's will be lost when navigating
across the domains.
Using Sub Web pages for listing databases, multiple category
sections of your site
Sub Web's
Sub Webs are internal sites (sectional areas) that have folders or other complete websites within
their root or folder levels. They do not require a sub.domain
address in the URL. You can go here to view an example of a Sub Web
for the
Online Signage Company. Sub Webs also allow separated
index.html, index.php, index.asp pages etc.
To make a Sub Web
To make a Sub Website, inside your root or level directory
folder, make a new folder and name it.
Then, using your web page editor create a new website and call it
the same name as your new folder on the server. When complete,
upload the new site into the folder on the server. This is a great
technique for using a website that is reliant on a database. E.g.
Ecommerce, Photo Gallery etc.
Advantages of Sub Webs
Disadvantages of Sub Webs
- Sub Web Sites are not considered a Unique Domain such as a
sub.domain is.
- Sub Webs must flow to and from your main pages to be
worthwhile to the reader. Any cross linking must be carefully
used. Any broken hyperlinks will reduce your overall site
classification.
Tips
Use Sub Web pages for ecommerce sites that have a shop(s) that
will operate independently from the master root directory.
Use Sub Web pages to categorise different areas of your site.
Use Sub Domain Web Sites for example shops with demos, example or
testing site programs.
Use Sub Domains for Regional Sites that express different languages
etc. There is no loss of speed with either technique.
Traps
Never use a Sub Web or Sub Domain to overload keywords or even
worse, duplicate content.
Sub Domains will require equal Search Engine Optimisation, updating
and renewing.
Sub Webs may require careful link maintenance.
Suggestions
Enter a search on one of the engines to find a Sub Web or Sub
Domain in an industry or category that your site will be classified
under/with. Compare how that site has used either method to benefit
their site or their customer. Researching how you use these two
techniques will also benefit your own site. When used to benefit the
web experience, you can expand your creativity and purpose with
both.
Summary
Using either a Sub Web (a website in the root directory folder)
or a Sub Domain ( a website independent of the root directory) can
give your site great flexibility and expandability.
If you are not sure which system to choose, do an engine search,
look at sites in your category and study the advantages and
disadvantage of how the web is being used.