Meta Data Tag Use
Ensure each page has a unique page title for your site
Help to Create a unique page title for every page of your website
that is relevant to the article or overview of the page to be read.
Each page should have a feel and look describing the article or
product on display.
Tips: Many self generating web page programs will create an
automatic page title spread across the pages. If you use such a
program, ensure that each page has it's own page title. Even if this
means changing the coding to achieve this.
Why have each page title unique?
Answer, you should best describe the page content that will be
relevant to the search AND the content of that page. If a viewer
reaches your page and it is not relevant, you can hope they continue
through your site, however, many will immediately close the page. If
you lose 'page online time' your site will quickly lower in the
search results, so it is better to write content that matches the
site title, and vice versa.
A title such as 'Excellent Web Page Design Home Page Tips' is
inviting and relevant to this page. The search results will reflect
what the page is about. The page title will be listed by the search
engine results in the 'result pages'. If your page title is not
matched to the content, then your rank is lowered and your listing
will not be quickly retrieved on the first pages of a search engine.
If you do not have each page clearly identified by the title,
achieving a top website is very difficult.
If you have a double title tag within your
pages coding, remove the double tag immediately
Accidental Double Tagging of Title, Description, Keyword tags may
occur if you dont manipulate a database driven program or poorly
establish-overwrite an older existing page. To check if you pages
are 'tagged' correctly. Go to your page on the web, Choose View >
Source. A notepad source file will open. Then locate and read
for any double listed titles, descriptions or any other meta tag.
Get rid of all duplicates.
Remove which tag? Go to the search engine, find
your page and read the title. Delete the other one.
How to check if each page is different. Open your editing
software > Choose Web Site Properties > Summary. You will see the
files associated with your web, the date modified, page properties,
page titles, page size in bytes and other useful information.
Also use well written descriptions in your meta tags
- help.
Often, the 'description' meta tag will be displayed within the
search results. Write clearly inviting text that assists the persons
search. Description tags are not always displayed in the search
results, but they are always included in the overall algorithm of
'keyword matches' for your search string. Description tags that are
longer than 120 characters are not shown. You should always count
the characters and words in any tag.
Make every page with a unique page title and include
one or two keywords written to invite the reader to open your
page from the search string results. Dont repeat the keyword
more than twice, better to have a plural version.
e.g. website websites
General Rule:
Title Tag > Less than 15 words, 80 Characters
Place your Main Keywords position 3 of your Title
Description Tag > Less than 32 Words, 200 Characters.
Place your main keywords position 3 of your description.
Keyword Tag > Less than 10 words. (write your keywords in phrases)
(e.g. design tips website, 10 top websites) - written in
alphabetical order, natural or random composition structure.
Using other Tags such as Keyword
Meta tags are less and less important, but are still included in the
overall site phrase matching, page keyword sentence matching and
location matching. All search engine algorithms are now so well
developed and advanced, text and content rules.
Tips: If you use a database program that does not allow
individual page titles, search around the web for an add-on or code
insert that gives you this option.
Study the key points of the search
Study the results of the top 3 pages shown when you type in your
keywords into the engines. Look at the results page. You will see
the titles and keywords highlighted. If any are applicable to your
aims, write your page titles in the format for your site. Carefully
studying why those results are higher than yours will give you great
insight into the reasons, design criteria and overall listings of
the site.
Learn More
Studying a Site
Summary
Each page of your website design must have a special title for
your to achieve Top 10 Website.
Do not use a self generating keyword or title
software program.
Take the time
to write each that is associated with the pages contents.
Never use more than one of the same tags in a page. Some programs
may use multiple title tags. This will cause a break in the
spidering process and the page will suffer multiple content.