Search Engine Optimization
Support
What
Search Engines Dont Like
It's important to understand that search engines are made to
deliver the most accurate search result technically possible.
When optimizing your web pages, be very careful not to add
anything that is ever posted in a forum that someone else says the
search engines dont like.
Here are some of the main ones,
that are regularly shown to be a distaste or difficult operation for
the large and small engines.
What Search Engines Dont Like.
- Certain applications of Javascript - Javascript elements are
often hard to archive and in particular if they contain or
generate links without having the full name in the page. If you
use a java scripted menu, ensure that you also have full length
static hypertext links through out your pages.
Javascript can not influence your initial page rank in way. So
choose wisely. Not all JavaScript's are lost. Some are portions
of a total outcome. This means, a lighter weight script may work
better for links on certain pages, or a heavier, long tail
script may perform a 'write.doc' command that does have
potential to be indexed. Choose wisely.
Be sure to add normal static hypertext
links inside your content. Just like you see in all our content
and some inside the navigations.
Learn More
Using Javascript in an include file
- Server Side Image Maps - As with any functionality
over the web, if a script or command needs to communicate a
contact with the web server in order to operate, it will fail
when indexing or when archived. This is particularly referenced
by the larger engines that have a multi tier page capture and
storage/retrieval system. Smaller search engines that use flat
files may over come this slightly, but optimizing a page should
be for the large engines.
Older Style Image Maps - An image map uses one graphic for
everything - and the webmaster maps out zones over the parts of
the image which contain navigation words. Because only one image
is used, the bots find it difficult to create a relationship
with the URL.
- Bandwidth time out issues - If your site is hosted by a
really slow server with lots of hops, you will probably suffer
time out issues by the spiders. Spiders have time limit
constraints or switches that redirect a page to a more local
spider, if they fail because your web host loads your sends your
data via Venus, New York, back to Mars, down to you etc, You
lose.
Learn More
Choosing a Web Host for your Internet Web Pages
- Not being listed in other major indexes. If your
site is only in one of the majors it will be hard to gain enough
traffic to be noticed. Add your site to genuine databases only.
Don't bother with 'ad creating databases' or 'spamdexes'.
Genuine only is the way.
- Duplication, Copies and Retardant Pages. The internet is now
so well developed, you find lots of websites offering a
'comparison' page that scans the web looking for duplicates. The
search engines have had this since the beginning. To truly
achieve a Top Ten site, make it yours with your works.
- Bad Hyperlinks - Bad hyperlinks that go nowhere important.
Learn to assess your entire domain and looks for a spread of
primary, secondary and tertiary relevance that creates 3-4 pages
of importance.
This simple diagram shows how your site can be made for Page
Rank legitimately. The better your site's navigation (pointing
or referencing) to another page, the better that page's rank in
terms of value. This applies to both your audience and SE.
Your site should look similar to this: Go to see what it looks
like
Page 65 Design your site for speed has lots of pages
pointing to it, it's important.
Learn More
Creating Page rank inside your pages
- Flat Text Files - If you use a search program
inside your pages that relies on a flat file, the spider will
probably not take any notice. When is the last time you got back
a search engine result with the extension .txt ???? For a
file that relies on flat text files, it's controlling template
must write the page in a valid html form and not rely on any
session id's or headers sent etc. Some CRM and Forums rely upon
this 'include' instruction. Choose wisely before starting any
CRM system.
- What search engines dont like is when people try to trick
them. Cloaking, Doorway, Re-Direct etc. If you consider the
intellectual talent working at all the major companies AND
THAT... they've seen it all before. If you try to trick the SE's
it's a waste of time. Better to optimize your website for the
searcher.
- Flash, Frames, Non HTML etc, etc. Keep with the common
formats.
- A page full of Ads, actually, we
hate that.
- A site with no bookmarks - Add a favicon to every page. It's
really easy.
This Favorite Icon page has a free Icon Generator.
- Broken Links - Examine your pages over and over, get rid of
broken links. It's vital that you do this, it's also very hard
with large site but you must to achieve a higher site rank.
- Quickly refreshing pages. If you have a 'welcome' page that
immediately refreshes to a new page, it may be considered as a
'spam' page. Remove that coding immediately.
- Search Box Only Pages - Pages that can only be reached by a
form are not followed.
As a rule of thumb... simple HTML is the best for web page
optimization.
! Other great handy
tools:
If your not listed in the WayBack Machine Archive, you should be.
This site indexes the changes made to your site since you join them.
Major index provided by
Alexa. It's Free and very valuable to all webmasters.
With every page, check across what the spiders see...
All spiders operate with different parameters, you should use
lots of different ones to assess your website optimization changes.
If you haven't yet done so, add
this page to your favorite bookmarks, or for webmasters, add a link
to our pages on your site, it's very much appreciated. Hey, we even
have a great article explaining how important outbound links can be
for your site.
Creating Outbound Links.
