Putting a word before and after your main keyword target is called
Latent Semantic Indexing...read how
Search Engine Optimization
Support
Where
to put those words
All the majors use Latent Semantic Indexing... or in other words,
attempts to examine a natural word flow within a document.
For the webmaster, this should mean a higher
concentration and effort to write the page naturally with typical
sentences and paragraphs, avoidance of keyword stuffing and other
fake spamdexing techniques as seen in the past.
So with LSI in mind, you can start to help the
engines and importantly your audience with expanding your overall
keyword range with PRE and POST words.
Easy Steps 1- 4
Use a simple Excel file to create a few columns of
major keywords. Put that column in row D. Drag and highlight the
cells and Fill-down.
Within cells A to C, E - G, brainstorm with a few colleagues and
write down as many PRE and POST keywords within those cells.
Once you have a list of sixty or more, re-do the
exercise with a sentence. Put Pre and Post lead in and lead out
phrases before and after the sentence.
Repeat the same exercise for picture descriptions
Repeat the same exercise for any text based value
within your pages and in particular titles and headlines.
Tips
Write down everything that is suitable for your
companies site. A colleague's suggestion may seem outlandish at the
brainstorming meeting, chances are though.. they and other people
will probably use that term in front or behind your major keyword
when seeking your website.
Obtaining Natural (organic) results
Once you begin to add more PRE and POST Keywords
to your pages, you can also start to apply more organic search
results to your keywords.
Location New York NY
Many searches conducted on the web are locality based, include a
country name or state name preceding the search term. Add them, if
your domain is targeted at services provided in: New York Search
Engine Optimization Company USA, add them. This will actually help
your pages gain overall popularity when location based destinations
are included.
Ecommerce Stores, add a before and after keyword
for your product descriptions.
Stop Words: Add a stop word immediately before or
after your target keyword. It will not deter the search string in
any way.
So you can expand the targeted keyword string such as: Find a New York
Search Engine Optimization Company in the USA
Consultant Business offering modern website designer help and
lots of tutorials and articles for making
website optimization.
The paragraphs extends the use of before and after
by continuing the themed keywords through two sentences.
Learn More
How People use the internet to search for websites
Learn More
Lateral Keywords and Search Engine Optimization for NY
Notes about this New York Website Page Design here
Notes about this page: If you entered this page
via a search string based on NY USA, this page includes the
following attributes for the keyword selection:
a) New York is in the title and description
b) It appears in a H2 headline and a another bold field
c) It appears in a hypertext link
d) It appears with other ontology words (USA, NY)
e) It appears three times inside a paragraph of optimized text based
on LSI.
f) It appears in the hypertext links pointing to this page.
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Ask everyone in your office...
Latent Semantic Indexing and modern Ontology techniques mean more
and more Natural (organic) search results are rising to the top. To
expand your website popularity, write more naturally and include
more Pre and post fields.
Putting a word before and after your main keyword target is
called Latent Semantic Indexing and when used efficiently, will help
your web hosting domain name. Each time a user uses a major search
engine, the 'associated' word count, page rank pttr and other
factors come to bring you closer to the searcher.
