Part of the MOPT series'
Navigation
around a website
Once a person enters your site, then what?
Navigation and links
that are inviting
is the most
challenging thing
to complete when you desire to reach a top 10 website listing.
You
must design for More Online Page Time
If you optimize all the pages for search engines
only, your efforts will be wasted. Many articles written here by
quicksmart-design highlight the need to help create web pages that
have longer online page reading / view times than other topic or
associated sites. It is critical for getting a site to top 10.
Your only desire should be to give lots of great
information WITH longer online page time. MOPT
You should
aim to create a site with 150+ pages and that each page is
totally accessible by the human audience.
Technique 1.
Within your paragraph text, hypertext link to other pages that are
deep inside your site or may not be considered the highest priority
in your left menu. An example of this is part of the section
dedicated to using the language tags better is written in French.
So, occasionally a page may have a text stating 'French
Optimization Help Pages'. Always make those links a full URL
address.
In this manner, a page or folder of pages can be accessed by real
people.
Technique 2.
Use a scrolling style menu. (not moving or flashing) rather a menu
that lists previous pages and upcoming pages. We utilize this
technique on the left. Hope you enjoy that as you move through any
section of the web site the pages always offer a new page that you
might not yet have seen.
Technique 3.
Drop down menu with every page on your site listed. This is only
useful when your site is less than 70 pages. Drop down menus do not
guarantee access by humans, indeed many web site design articles
highlight how people get lost very quickly with those systems AND if
controlled by a script, the menu will not add to any page ranking
system.
If you can use a drop down site with less than 70 pages, you can add
the additional 9 links inside content and build better initial page
rank or help the spiders / bots index the entire site.
Learn More
Maximum links per page for optimization
Learn More
Javascript and other scripted menu systems
Technique 4.
Use Server Side Includes as menus. If you are creating a site with
ASP or PHP technologies, a forum based technology or blog etc, use
the benefits of multi text menus.
They work like this.
Each page calls another page and renders the
html inside the page. So if your program uses a left.php or
right.html file etc that is designed to be an include, copy the file
and rename it to leftmen.php, leftmenmore.php etc. Keep the file
name short to assist speed.
Technique 5.
Use a 'breadcrumb' menu. A Breadcrumb menu is one that tells the
audience the page that they are on, and the quickest path back to
the home page.
It would look similar to this.
You are here
Home >
Articles 60-90 >
Quick SEO > This page
Use a breadcrumb menu very wisely, if a person
only ever returns to a set of 4 or 5 pages, your MOPT is wasted.
Poor navigation is the killer of many great info
sites.
If the human reader cannot navigate around at least 30 pages
uninterrupted, your efforts to optimize a web site become very
difficult.
Want these tips in a super fast read? Go to
Seo here we go!
Dont miss out on updates, book mark this page
now.