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Part of the design for region series.

 

Chennai or New York, SEO controls

 

 

 

 

Websites must contain keywords to have a placement in an index.

People search for regional location above anything else.

 

So, Writing for an International or Local town

To expand your global spread of incoming hits you should begin to start writing exactly where the page is best suited to in terms of location, e.g. Chennai India or New York or Sydney.

When you begin to understand how a keyword effects a domain or page, you can quickly add further places and names that help your web site and pages to become completely optimized for Chennai, New York or Sydney.

I dont service any major global cities
a) If you only want local NY State Traffic, then write for this accordingly. Becoming #1 in your town is far better than mis hits that lower MOPT.
b) When you write a page, it becomes international by default, so going local is probably better if you only sell or service Chennai City India, Sydney Australia etc.
c) Use a town, e.g. Search Engine Optimization Company Central Park.

''The more valid place names you can use, the higher the organic search for your domain.''

 

Regional Topics

Firstly, always design for your reader. If you have an eCommerce template that you use for selling online in Chennai India, then having a global keyword site may lead to very high exit page rates and damage your MOPT. So ensure that your audience are targeted for local purchases.
Example: If you sell radios online, but do not ship outside India, then attracting customers from the USA will not work for your pages. Better to offer the service only to India Cities and place names.

Things to consider

1. Assumptions that just because you have added a few place names, your pages will be higher than generic sites. It is recommended that you learn as much as possible from this site and many other well respected search engine and importantly WEB PAGE OPTIMIZATION articles that build page rank.

Learn More Design your website for wider searchability

2. Local Place names without a Country Name. Always mix it up and use the City Name with and without a Country Name, however, ensure that the location is understood where it is. Around the globe and in particular on the www a town may have many corresponding countries. Example is Blackburn, it can be found in:
Melbourne Australia
UK England
Chicago USA
Fiji Oceania
UK Scotland.

3. Designating a Location with different meanings.
A description of East Side, will have different 'sales' value to a person reading your site from New York than it will from Germany. In Melbourne AU it may be deemed too far away from the city centre etc. For Chennai, it may be deemed too poverty influenced to be of quality.

3-a, East Coast will also have different meanings, West Coast, North London etc. Be as localized as suits your site but avoid getting un wanted hits that will raise your exit rates.

4. Offer pages in different languages. If you have a great info site, go for translation and use the correct lang= tag so that special characters appear correctly. The characters that cause the most problems are Ÿ, ÿ, Ð, ð, ß, and þ and so on.

Tip for cheap translation services: 1. Google Language Tools, 2. Employ International University students from the local University. Many will be attending very close to you and are always looking for a little bit of extra cash.

5. Phone Numbers and contact points. Every City has a particular way of expressing a phone number... AND... people have a 'hidden culture' of describing a phone number. Example, in Saudi Arabia, the numbers are spoken as 22, 22, 22, 22. In Chennai, it is , 4444, 4444. In Sydney it is 4444-4444.

If you display a website telephone number, keep it very simple to understand. Many people will close a site instantly once they realize the contact point is not locally relevant to them.

 

 

Ok, but I want to go global.

Write more keywords that are global, target Chennai, Near Bombay, Close to Manly Sydney, New York or Chicago, New Orleans Salt Jazz District. If your site is aimed at attracting visitors to Finland, try using Lapland's, reindeer, snow etc accompanied with a city name such a Tampre FI.

''Consider what may or may not happen to
your Page Time Online''.

And Also, Keep going with the hypertext links that include a place name. Build initial page rank For New York inside your design.

What is a multilingual Web site?
A multilingual Web site contains a mixture of:

Global content, translated to many languages for worldwide use, and
Local content, written directly in each language for the local market.

 

Next > Paris, France SEO and why it is used
 

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