Website Designer AustraliaAlso read: 17-Jan-09
Search Engine Optimisation Tips
What
is a key phrase?
A key phrase is the combination of 2 (two) keywords with an
immediate and conclusion word at the front and rear of the main
target words.
Use this to great effect by spicing up your web page design and search engine optimisation techniques, each time you write a section inside your pages, add an additional textual description before and after the targeted keyword.
Write keywords and key phrases (multi-word
phrases) inside a word document as you build a website. Store the
points inside the doc and re-visit the file often so that you can
expand on what is important for you and learn to extend the
multi-word phrases inside the web page design domain. Register all
the expanded words and count them.
It's important to create your web site with keywords and key phrases
in mind and to put them in place as you develop the pages and
content.
Target key phrases rather than single keywords.
Single keywords regularly entered by web users,
which makes them more difficult to target effectively than
multi-word key phrases. Unless the single keywords are highly
unique, your best results will be achieved using key phrases.
Use longer words and plurals.
If you target plural versions of your keywords or phrases, you'll
get hits from people searching for the singular and plural versions
of those words.
Use an online or hard copy Thesaurus
As part of your brainstorming for appropriate keywords and key phrases, try using a thesaurus to find similar words.
Focus on a few specific key phrases for each web
page.
To help web pages that appear high in search engine results, SE's
tend to focus on specific key phrases that usually appear in the
HTML <title> element, <heading> elements, breadcrumb navigation
links, product names and descriptions, and cross-links. From there,
the modern method of Ontology and Cross Matching, Synonym, Adjective
matching etc weights the results.
Create content rich, relevant and topical sentences and paragraphs that are well written.
Once you have identified the top two or three appropriate keyword phrases variations that potential visitors would use to find your web site, and in particular, the page that is being worked upon, naturally write 200–250 words of text that utilizes those keyword phrases.
Using Keywords and Key phrases in your Markup
SE's use a page's structural markup as a handy
guide to rank the relative importance of its content and subject
matter. It is important to include popular keywords and key phrases
within your web pages and to place them within certain markup
elements. Providing content that is relevant to your target audience
will, naturally, help your search engine rankings, especially if you
intentionally make strategic use of appropriate keywords and key
phrases.
Place key phrases in your website's information architecture.
Important Keyword and modern key phrase research results can play an important role in the words and phrases you use within your web site's information architecture.
For instance, you might use keywords and key phrases in your global and local navigation, your category labels, page <title> element text, <heading> element text, and internal links.
Page to Text Ratio Using known Search Strings Site Design Levels Duplicating a Store Using Alt Text
Products > Professional Services
The SE's are after bookmarks...
It helps determine page popularity and those sites in which human readers consider to relevant and worthwhile.
If you are starting to enjoy our pages related to getting a site to top 10, we would love you to bookmark us.
Also, read this article on
Website Cache and
Getting a new site listed
Remember to get people moving around your site.
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