Search Optimisation and Web Site
Design Tips Articles
Favorite Tips
This page shows the favorite tips in Ultra Short Mode. To read
more in-depth about each tip, use the menu system.
Make your inner site links work!
1. Ensure that all the links are working
and easy to spider. Mix up your coded links to include
../products.html, www.quicksmart-design.com/products.html, and full
length http://www.quicksmart-design.com/products.html
Make sure each page leads to another page, another page in sequence
and another two pages of related topic info.
2. Put your keywords inside the URL e.g.
my-keyword.html
3. Use Hypertext Links, Use less picture
links.
4. If you're starting a new site, consider
purchasing a domain name with keywords in the title e.g. quicksmart-design
Create New Content on Each Page
All search engines terms of service highlight
unique content as paramount to their judgment of quality. They
penalize 10 pages of similar content pointing to one keyword. Learn
how to make a correctly working 'mini site'.
Target Normal Keywords
Use known keywords and spelling of keywords inside
paragraphs. Paragraphs are indexed. Never use mispelt words.
Never Use Cloaking Software
Never use software that shows content if the
spider is visiting and different content to human readers.
Never use a web site to trick anybody.
Learn the importance of folders, mini websites and
overall structure of your site.
Go and read the article on 'folders set up'. This
explains why how you set up your web site design is critical.
Look at other sites
If you want to match and overtake a site, look at
it's underlying design, length of time online, established date etc.
Don't copy it, improve on it. Looking carefully at their linking
structure. Look at the position of keywords and uses of paragraphs.
Keyword Positioning
Look carefully at the keyword positioning, are
your most valuable words placed in search engine friendly locations.
Headlines, titles, Alt Texts, First sentence lines, bold, hypertext
links, table names etc. You do not need to overcrowd your words,
just use them with web site design for search engine optimisation in
mind. Let the engines do their work. If using a location is
important for your site, vary how the 3+combo text is read inside
the paragraph. e.g. internet web site design Australia wide company.
Add local towns and cities to specific strings of text, Sydney
Australia Web Site Design shows how to creatively use sentences to
get better results.
One, two and three word combinations
If you have read the tips article named 'web site
words' it is easy to understand why keyword crowding is a waste. If
you write all pages naturally, then it's easy to expand the classes
and phrases. Use a pen and paper to jot down a few combo's for your
important keywords.
Ask a friend this question. What would you type if looking for.... ?
Dynamically Generated Page Blocks
Some pages generated by php, asp, or other
database or auto creating software programs are not easily indexed
by engines. Despite your best looking pages, ease of navigation,
suitability to your readers etc. these pages may not be indexed. To
over come these problems, read the article titled 'store
duplicates'.
Use a Gallery for your images
There are two big advantages of using a gallery for your site.
1. You can 'hotlink' all the images on your site.
This makes for easy maintenance and updating. The site may also load
quicker from cache storage for some systems.
2. People are interested in pictures. Having all
images in one gallery will dramatically increase your online website
time.
Resubmitting your site
If your site has gone through major changes, re
submit the domain to the 'add url' sections of each engine.
If your site has page changes, DO NOT submit to the engines. They
will all pick up on 'modified content' and index appropriately. You
should not submit individual page changes, that is considered engine
spamming. To learn more, read the tips article named 'time to FTP'.
The home page is the only one page you need to add if listing a new
site.
The 'mini web site' home
page or 'initial rank' page can also be submitted.
Use Professional Help
Professional web site design, professional site
maintenance and optimisation if very worthwhile. These pages are
provided free, and we also implement these and more systems for our
clients. Call anytime. Products to help your
web site design pages reach Top 10
Every website has different characteristics that
you can use to increase your search engine positioning legitimacy.
Ensure your read all the articles on this site and APPLY the
relevant suggestions to your pages. You may not need all to get to
top 10. Each small increment or change will benefit your site. In
particular, if you apply the techniques on this page alone, your
site will travel up the ladder.
Web Site Managers
If you are in charge of the website, you can
should set an automated schedule for maintenance. Set a date inside
your calendar to make Upload changes. You can also use this system
for your advantage by reading the article named 'time to ftp'.
After your site is spidered
Once your site is recognized by a search engine, you may see that
one page only is stored in any listed result pages.
1. Work hard. If you haven't already
started, make a few mini sites, add pages of interest, load a few
database systems etc. Turn the site into a working 'site'.
2. Once you're page is spidered, don't
change the title of a page without changing the content to reflect
the title.
3. Build more pages and internal site
links. All major spiders see links and text, links and text, links
and text. Create quality pages that flow from page to page. Check
and recheck all links are working! Link analysis is spidered by all
engines. This is important to understand because it is very hard for
webmasters to fake good site design links. Design your entire site
for the reader.
4. Once your page is indexed, go back and
add more content. If you haven't yet applied 'PTTR' ratios, page to
text ratio's, then work on this principle more.
Build your site over time
You do not need to wait to submit your site to all search engines
at once, indeed, it is better to build a quality site over time with
correctly working links, page relevance, natural progression etc.
Summary
If you build a website design over time, the new pages will be
added to the indexes. Mass loading of a new site will also be
indexed, however, the sites page ranking may suddenly decrease. If
you have known highly ranked 'pages' within your site, ensure these
hypertext link to new pages if relevant.
Keep your PTTR high, the more the better. Also ensure any page
you build has unique content, uniquely named titles, headlines and
paragraphs.
Every page should have at least two (2) long paragraphs of well
written, descriptive text that includes a 3-combo keyword phrase.
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