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Ezine Article
Choosing Colors for outdoor signs
Choosing
Colors
for outdoor signs
Page
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In this Article
Making Signs - Signage
Drawing in Vector
Signage Applications
Sign Materials
Trade Terms
Descriptive Images
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Trade Term: Contrast Contrast in signage is related to the impact value, legibility and clarity of your message. Choose colors that oppose each other in the color range. Remain unique in your designs and achieve maximum contrast by carefully selecting color combinations. Your signage is a money making effort. Place maximum importance on signage. If your business is
well established and contains historical color schemes, carefully
look at the clarity and impact of your |
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| Looking for color
assistance Call QuickSmart 9543 3000 |
Making Signs - Signage, Choosing Background and lettering colors
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When choosing color combinations for signage, consider the following points:
- Background colors - Choose a color that is shown above that is either far right or far left. All mid range colors are difficult to achieve contrast in lettering, sign clarity or signage legibility.
- Lettering colors - Choose a color that is directly opposing your background color. Avoid using colors for lettering or logos that retain similar impact values.
- If you choose a white background, this is generally the better color for clarity and allows you to achieve uniformity across your whole business communication.
GOLDEN
RULE:
"If it looks right, it is right..."
If you apply this rule to all designs and color schemes your signage will be dramatically improved.
News: Page 2 article "how to use colors for the web"
General Influences
New Company vs. Old
Company
An important advertising principle is to keep images and messages fresh,
up-to date and powerful.
For new companies this is easy, for older companies with well established
logos and color schemes, updating your image is an important decision.
However, it must be completed. As markets become modern and wiser, people
remain attracted to the 'new'.
Consider how to modernize your logos / images / color schemes without detracting from your original business logos more than 20%.
QuickSmart have assisted companies for more than 10 years with signage, promotion and advertising boards. If you would like assistance in modernizing your logos please ask.
Also see our unique Easy payment options to assist upgrading your signage.
Businesses that understand the need to keep updating the logos / images and upgrade the expression of their business never lose.
Timeline of upgrading logos -
Generally, QuickSmart have noted that successful businesses upgrade or modernize
their appearance every 6 to 8 years.
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