Shopping Cart assistance before
you buy
Why
people wont buy from you
Successful internet stores and online shopping sites
have four (4) things in common they dont do.
1. Perceived and Actual
Security of purchase.
Your site must look secure and perform securely. If your not yet at
the stage of full blown individual security certificates, there are
a few things you can do.
2. History of purchases
online. Everyone has a bad story from buying online.
There are a few things you can do.
3. Just too hard.
Is your overall navigation and system just to hard to follow? If
this describes your site, there are things you can do.
4. Bad Checkouts.
Do you require a bank of information for someone to pay $4.00 for a
part? If your checkout is not simple, you ARE losing sales.
Ecommerce Optimization Help - what to do
Firstly, your online store is probably unique, so
a little flexibility is needed here, so we'll call these tips
suggestions.
Suggestions
a) If you dont have the highest quality online
security certificate from the leading companies, dont accept online
payments yourself. Use Paypal. It is highly regarded and you can
accept credit cards, direct payments and can invoice clients via
email.
b) Highlight that information is not kept or sold to third parties.
c) Add a 'remember me' option. If people dont want their info stored
for a millisecond, give them the option not to do so.
d) Show the history of your sites online buying
record. Clearly show products that others have bought successfully.
e) Show a shipping cost and policy, show options of transport
companies.
f) Show how the products are shipped and in what packing.
This is a very powerful tip. If you can clearly demonstrate that the
goods can travel over any terrain by the roughest truck driver, your
sales will increase.
g) Offer an insurance option
h) Make the products easy to find... and easy to
return to.
i) Place a static set of category links on every page including the
checkout cart pages. If your buyers can go back and forward with
ease to the category, you will soon discover this alone will
increase sales because people like to look and compare.
''If it's just too hard... well it's just too hard.''
j) If you have purchased a template cart system,
ensure the checkout pages have less steps that require opening in a
new window.
k) Choose or make a checkout page on ONE PAGE ONLY. This is by far
the most successful ecommerce checkout system. Online shopping must
be easy. Notes: Many cart systems need a second or third page to
reload the cookie elements required to retrieve and store info. If
your webmaster can redesign the cart for you, this will be money
well spent.
l) Show the steps involved. Eg. Quantity / Shipping Info / Tax /
Final. When you preempt the sales system, your online customers can
quickly understand the procedures of your online shop.
k) Tell clients prior to starting the checkout, that a
receipt will be issued.
Extra suggestions:
Add lots of pictures in detail, side shot, top
shot, underneath etc. To keep your site fast, use thumbnails that
open larger pictures.
Add lots of text, you want to be found by the
SE's.
Add lots of tech info in a second page. Show the
summarized tech info on the product page with a hypertext link to
the full detail.
On the technical detail pages, ensure that you
cross page match the data and headlines back toward to the product
to build initial page rank.
Create
a duplicate of your internet shop in html.
This method requires lots of additional work but outperforms any
other shopping ecommerce system. This is a professional service we
offer for internet shops online with costs between 40k to 120k.
Learn more
Creating a duplicate online shop (DIY)
Remember
Online shoppers have significant concerns about
giving their credit card or payment details online, Do what ever is
realistic to suit your business to eliminate the online buyer risk.
Summary Ecommerce is a difficult topic to offer
help on without seeing your site.
If you offer computer parts, a rapid updated page system
will be better suited. If you sell boys and girls clothes online, a
high quality picture rendered shopping website may be more important
etc.
The best advice is to:
Read as many articles in our website for ecommerce and SEO search
engine optimization AND, read other posts by other webmasters on new
sites. Ecommerce is a profitable way to sell online if you get the
basics right for your customers.
Online
Shopping Optimization SEO
